1.    Challenge stigma & discrimination

           Over 50% of those individuals who have told others about their status feel disapproval (www.stigmaindexuk.org/)

2.    Show support for those living with HIV

           1/3rd of people living with HIV in the UK have experienced discrimination, most of those in a healthcare setting (www.nat.org.uk)

3.    For those whose voice can no longer be heard

           An estimated 36 million people have died of AIDS related illnesses (www.unaids.org)

4.    It CAN be prevented

           Only 3 in 10 adults can identify transmission routes for HIV (www.nat.org.uk)

5.    Because everyone deserves respect

          "We must build a new world, a far better world - one in which the eternal dignity of man is respected" - Harry S. Truman

6.    To educate others

          "Education is the most powerful weapon which you can use to change the world" - Nelson Mandela

7.    As a symbol of hope

          "Hope is being able to see that there is light despite all of the darkness" - Desmond Tutu

8.    To raise awareness

           Together we can make a world of difference

9.    Because YOU CAN & YOU CARE

10.  What's your reason?

10 Reasons to wear a Red Ribbon

Red Ribbon Pledge